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HELSINKI, FINLAND, November 28, 2025 /EINPresswire.com/ -- Hashtag Influencer, a SocialFi platform built for verified influence, compliance, and creator payments, has appointed Camila Pinzón, former Miss World Colombia, as Chief Marketing Officer (CMO).
Camila is a multilingual strategist with two master’s degrees and global pageantry leadership experience. She joins as Hashtag Influencer expands its Europe go-to-market program and scales a proven pageantry-to-SocialFi model across new countries.
Finland Case Study Shows Repeatable Model The appointment follows Hashtag Influencer’s Nordic milestone in Helsinki, where the company powered the Miss World Finland Gala 2025 with digital ticketing, verified creator bio pages, and live fan engagement in partnership with the Nordic Beauty Pageantry Association.
The activation delivered measurable traction:
• 500,000+ Instagram engagements tied to the event’s digital rollout
• First digitally ticketed and live-streamed Miss World Finland final of its kind
• Verified contestant bio-commerce pages enabling sponsorship and fundraising
• A repeatable blueprint now expanding beyond Finland and Estonia into additional European markets
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