Blog

Integrating Influencer Marketing into Marketing Mix Models (MMM)

Google has been investing in AI for many years and bringing its benefits to individuals, businesses and communities. Whether it’s publishing state-of-the-art research, building helpful products or developing tools and resources that enable others, we’re committed to making AI accessible to everyone.

From $500 Billion to $1.8 Trillion: The Gig Economy's Explosive Growth by 2032

The gig economy has grown from a niche segment of the workforce to a transformative force in the global economy. In 2024, it was valued at $500 billion, and forecasts predict it will reach an astonishing $1.8 trillion by 2032. This exponential growth is not only reshaping traditional industries but also redefining how businesses and workers operate. In this article, we’ll explore the factors driving this unprecedented expansion and what it means for the future of work.

The $500 Billion Boom: How the Gig Economy Soared in 2024

The gig economy, once considered a fringe concept, has exploded into a global phenomenon. In 2024, it reached a staggering $500 billion in market value, revolutionizing industries and redefining the workforce. But what fueled this meteoric rise, and what does it mean for businesses, workers, and society as a whole? Let’s explore the key drivers behind this growth and the implications of a workforce increasingly dominated by flexibility and innovation.

Unlocking the Power of Social Media Voice (SMV): Insights from Ravi Singh’s Dissertation

In today’s digital landscape, where communication is instant and global, the way a brand communicates—its Social Media Voice (SMV)—is more important than ever. Ravi Singh’s dissertation provides a groundbreaking framework for understanding SMV and its role in driving engagement on social media platforms like Twitter. Here’s how you can apply the principles of SMV to humanize your brand, build relationships, and enhance engagement.

What Brands Need to Know About Collaborating with Digital Creators

In the age of digital influence, partnering with online creators has become a highly effective marketing strategy for brands. However, not all partnerships are created equal. For brands to maximize their return on investment, it's essential to understand the dynamics of successful collaborations with digital creators. From selecting the right creators to ensuring alignment with brand values, here’s what every brand needs to know to make the most of influencer partnerships.

Top Tips for Influencers to Grow and Engage Loyal Followers

Building a loyal follower base is the key to long-term success as an influencer. Loyal followers are more likely to engage with content, support products, and become advocates, helping influencers sustain and expand their digital presence. Here are top tips for influencers to grow and engage a community of dedicated followers.

The Future of Brand Loyalty in the Creator Economy

The creator economy has transformed how brands interact with consumers. As more people turn to influencers and content creators for advice, recommendations, and community, brands have a unique opportunity to build loyalty in new ways. In this post, we’ll explore how brands can harness the power of the creator economy to foster long-term loyalty among consumers and drive sustainable growth.

How Influencers Can Earn and Connect in the Digital Economy

The digital world is rapidly evolving, creating unique opportunities for influencers to earn money and build deeper connections with their audiences. Moving beyond traditional brand partnerships, influencers today can leverage multiple revenue streams and technology tools to monetize their reach in new and exciting ways. This article explores how influencers can capitalize on the digital economy, expand their earnings, and foster genuine audience connections.